Since before he landed his first job in radio, Eric has been deeply interested in both the art and science of communicating. Growing up in the Detroit area, he (like millions for more than 30 years) was fascinated and entertained by the work of Ernie Harwell, play-by-play announcer for the Detroit Tigers. By the time he was 20, Eric was spinning records and writing radio advertising copy -- and winning acclaim for radio, film and video production at a regional and national level.
Broadcasting and production led to a new preoccupation -- with the world of advertising. As ad agency partner, Eric won numerous industry awards for his marketing and communication efforts on behalf of retail, financial service, accounting, consulting, healthcare, education and non-profit organizations.
This broad communication experience began to give way to a targeted business-to-business focus -- specifically, marketing, business development and sales. And for more than three decades Eric has worked with leading national non-profits, start-ups to Fortune 100 companies, and professional service organizations -- including global accounting, consulting, and corporate law firms.
Eric co-authored the pacesetting social media book, “8 Mandates For Social Media Marketing Success”, has been ranked among theTop Private Company CMOs in America, has been named among the 50 Marketing Thought Leaders Over 50 You Should Know, appears among the 20 most followed CMOs on Twitter, and is a former TED Talks speaker.
Eric is a Forbes.com contributor, is a member of the CMO Advisory Board for Thomson Reuters, the Advisory Board for Southern New Hampshire University's Masters of Science in Marketing program, the Legal Marketing Association, and since 2002 has authored the blog, Marketing Brain Fodder.
Recognition and Awards
- Forbes.com contributor
- 50 Thought Leaders Over 50 — Brand Quarterly Magazine
- Top 20 CMOs on Twitter — as compiled by Social Media Marketing Magazine
- 50 Most Influential CMO's and Marketing Leaders – 2016 Science of Digital Marketing
- Thomson Reuters CMO Advisory Board
- SNHU Advisory Board, MS Marketing — Advisory Board
- CMO Council