You have a story to tell. A pitch to make. A practice to build. We help professional service providers connect and motivate target markets through:

• construction of strategic framework

• customized tools and processes

• ongoing support and resources

• executive coaching

 

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Thought Leadership

Marketing Brain Fodder

A dynamic marketplace means change. And change brings opportunity. For nearly two decades the Marketing Brain Fodder blog has been a source for ideas, tools and strategies central to the development and marketing of a sustainable professional services practice.

As Seen On Forbes.com

Why Connections, Followers And Fans Are Not The Formula For Marketing ROI

We have been seduced by a slice of data that does little more than make us feel good about ourselves. Marketers, media pundits, politicians and the arbiters of pop culture -- we have all bought into and perpetuate the idea that connections equal influence. In this era of big data, we’ve allowed a data set equal to the lowest common denominator to masquerade as a measure that matters.

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Resources

Strategic Business Development Process

With the caveat that there isn’t a cookie-cutter that fits every situation, a successful business development plan will create sustained visibility, deliver measurable value to the target, and facilitate the opportunity for a face-to-face pitch. While the specifics for how to execute at each phase will vary, this graphic is offered as an initial way to think about the path your efforts follow.

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What Sets Us Apart

Eric is strategic in his thinking, personable, responsive, insightful, and skilled in growing a business.

I first met and worked with Eric Fletcher in 2000 when I was COO of an Am Law 100 law firm and Eric served in an executive leadership capacity in the Marketing Department. Eric is a person of enormous talent. He is strategic in his thinking, personable, responsive, insightful, and skilled in growing a business. I have started two professional service consulting ventures in the last decade, and Eric has been my sounding board for strategic direction and market analysis. I recommend him highly, without reservation." Roger Hayse, ormer AmLaw COO; Director, Hayse LLC

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Book Eric to speak at your next event.

As an author, blogger, social media thought leader and Forbes Council contributor, Eric speaks on Leadership, Growth, Vision, Values in the Marketplace, Marketing and Communication. Check out his Speaker Reel, and use the Contact form to request more information.

Eric's Speaker Reel and Info

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