You have a practice to grow. A pitch to make. A story to tell. Success depends on aligning actions with vision and opportunity with productivity. We deliver the strategic framework, sales and business development processes, training, counsel and coaching that accomplish this . . . and enable you to connect, engage & motivate your markets.
A dynamic marketplace means change. And change brings opportunity. For nearly two decades the Marketing Brain Fodder blog has been a source for ideas, tools and strategies central to the development and marketing of a sustainable professional services practice.
Wonder how RainMakers always seem to be in the right place at the right time? Connected to the right organizations, in touch with the right decision makers, ahead of the pack? This is the focus of the 90-Second Notebook.
If your firm is like most, the pursuit of lateral partners is a critical piece of your growth plan, and you invest in it disproportionately. But unless yours is an exception, the effort under-delivers.
Leverage is an often used buzz word when business conversations focus on productivity, growth and profitability. Oxford Dictionaries define it as the exertion of force by means of a lever.
We have been seduced by a slice of data that does little more than make us feel good about ourselves. Marketers, media pundits, politicians and the arbiters of pop culture -- we have all bought into and perpetuate the idea that connections equal influence. In this era of big data, we’ve allowed a data set equal to the lowest common denominator to masquerade as a measure that matters.Read the article on Forbes
With the caveat that there isn’t a cookie-cutter that fits every situation, a successful business development plan will create sustained visibility, deliver measurable value to the target, and facilitate the opportunity for a face-to-face pitch. While the specifics for how to execute at each phase will vary, this graphic is offered as an initial way to think about the path your efforts follow.Visit
I first met and worked with Eric Fletcher in 2000 when I was COO of an Am Law 100 law firm and Eric served in an executive leadership capacity in the Marketing Department. Eric is a person of enormous talent. He is strategic in his thinking, personable, responsive, insightful, and skilled in growing a business. I have started two professional service consulting ventures in the last decade, and Eric has been my sounding board for strategic direction and market analysis. I recommend him highly, without reservation." Roger Hayse, ormer AmLaw COO; Director, Hayse LLCMore